One of the biggest reasons why modern-day churches have been expanding their missions all the way into cyberspace is because more and more people are getting so engulfed with their online selves.
Don’t get me wrong. I love technology.
I love how it made our world seem smaller, how it connects families who live miles apart from each other, and how it has changed many people’s perspectives. Through the internet and the vast sources of information that came along with it, people’s minds have become more open to diversification and globalization.
But each new door that opens comes at a cost – and usually, the cost is closing an old one. Peaceful Sundays have now been replaced by non-stop gaming, binge-surfing, all-day Netflix marathons, and infinite scrolls down social media newsfeeds.
So is the church worried about our spiritual growth? You bet they are.
And so, instead of banning the use of the internet and risking a third of the religion’s population, churches have instead brought themselves closer to us. Yep, if you try to check on Google, you’ll see that many modern churches have decided to join the internet craze but of course, while remaining true to their mission. And that is for us to grow – spiritually, emotionally, and mentally.
Surprisingly enough, it worked! In more ways than one. There are a ton of religious communities that have enlarged and diversified their church’s population by going online. So if you are someone who would also like to take this opportunity to bring your own church to greater heights, first, what you need to do is build yourself a good website.
And what better way to start than creating a unique, attention-grabbing web design?
So Why Should We Start With Web Design?
Whatever your website’s niche or target population is, the impact design has on your website’s performance is basically the same.
And I have the statistics to prove that:
- Every user’s first impression is design-related 94% of the time.
- 85% of them will drop off your website should they find it unsatisfactory.
- A good 38% of your readers will stop engaging with your content when they find the design and use of imagery dull, boring or ugly.
And, if you need more of these statistics, you can just check this inforgraphic out.
I know that we’ve been taught that aesthetics falls second to substance on the scale of importance. Although I totally agree with that and I believe an ideal world should exist that way, still it’s naïve to think that the majority of the population believes in the same principle too – especially with the youths online.
So in order to achieve your mission of getting your message across a big audience (the bigger, the better – right?), you have to put in the work.
What Can You Do To Help Your Web Design Attract A Younger Audience?
- Make Your Design Feel Friendly
There are tons of ways you can do this. Choose appropriate images, themes, and colors. Younger people like the feeling of belonging to a community where they feel secure and connected. Create or have someone create a website that gives off this exact vibe. Make it feel welcoming, encouraging, and not demanding.
- Engage With Users
Next, you have to make your design accommodating – as if your website exists as a friend a user can run to. Make it about them and design your website in a way that is open and non-critical. Make forums, freedom walls, opinion polls, and other features for interactive communication visible in the landing page (or at least have a link going to them). It’s important that depose the misconception people have about the church being boring, dull, demanding, and prescriptive. By getting them more opportunities to engage with you, you show them that you are a church who’s willing to listen.
- Make It Look Simplified and Modern – Yet Exciting!
In recent years, minimalist designs have been raging the internet. Think of it as something becoming more and more beautiful the simpler it gets. You should do this with your church website. Remove unnecessary features or designs that look cluttered and focus on creating an appearance that is clear yet fun. Set a monochromatic background – patterns and prints honestly look obsolete nowadays, especially when they look like fresh out of the 70’s. Get creative with fonts and images that look pumped up with energy and you should be able to come up with a terrific web design!